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  • News: Olympic flame to be handed over
    The Olympic flame is to be officially handed over to organisers of the London Games at a ceremony in Athens.
  • News: Church welcomes repairs funding
    The Church of England has welcomed £30m government offer to fund alterations and repairs to its listed buildings.
  • News: Probe urged into MP's consultancy
    Conservative MP Patrick Mercer says he will co-operate fully with any investigation by a Commons watchdog into his relationship with a security firm.
  • News: Man admits dead woman's bag theft
    A man admits stealing a woman's handbag, minutes after she had been knocked down by a lorry and killed in Manchester.
  • Front Page News: Man admits dead woman's bag theft
    A man admits stealing a woman's handbag, minutes after she had been knocked down by a lorry and killed in Manchester.
  • Business: AUDIO: HMRC targetting online traders
    HMRC is target ting people who use sites such as eBay and Amazon to sell items online at a profit.
  • UKTI: Digital Hollywood: social privacy – an oxymoron?

    Digital Hollywood was a gathering in Los Angeles of execs from across the film, TV and digital media spectrums – over the course of four days it explored the changing nature of the broadcasting landscape and the relationship with, and engagement of, audiences – including social media, second screen, mobile and connected distribution.

    Despite being the explicit subject of only one session, the issue of data ownership and privacy was a constant theme – and one of particular interest when contrasting the differences in US and UK/EU law.

    The position of most US firms was nicely encapsulated by one producer when talking about free social media apps: “if you aren’t buying you have to accept that you are being sold”. In the eyes of these businesses the capture of your personal usage patterns and data allows them to provide you with a more targeted service and better data analytics, which crucially they can then sell on to advertisers – it is an “entitlement” and core to the business model.

    The cracks in this methodology have started to appear as the public wake up to what they have signed up to by blindly ticking the T&C’s box – and a perceived gap in transparency makes them feel exploited, with Google and Facebook both high profile victims of this type of push back.

    Part of the problem was highlighted when I asked a panel exactly this cultural question, the response can be paraphrased as “we’re already being monitored in a million ways, get used to it”. US politicians (objects of derision by a US digital audience for the SOPA/PIPA debacle) have now started to agitate in this gap of either understanding or transparency, depending on your point of view, with MySpace as a latest target to explain company data practices.

    In this debate the necessity within UK/ EU law of a requirement for users to “opt in” to allow apps and online sites to track their data is seen as a serious threat to business efficiency by the US media and is repeatedly raised as a key issue in conversations on European expansions.

    Yet the rise of social media and second screen engagement continues inexorably (the stat quoted here was of 36% audiences using another device whilst watching TV) and on top of Twitter and Facebook a next generation of social tools is building. As the digital exec in charge of cult US indie TV hit Portlandia admitted, it’s difficult to predict or understand but vital to profile and audience engagement – citing a quadrupling of their Facebook impacts between series 1 & 2 as clearly a contributor to the breakthrough of the show.

    And this ability to create a dialogue and engagement with audiences across multiple touchpoints is seen as crucial in achieving successful engagement in the “war for attention” in a media fragmented world. The social channels were nicely described as below:

    Twitter = an echo chamber, news not dialogue

    Facebook = better at dialogue, question & response

    Pinterest = great engagement for the right content

    Other US apps which are rapidly growing in this space include StumbleUpon, up to 25 million users on this recommendation engine, and Get Glue, a “check in” platform for entertainment.

    More sophisticated again is Intonow (recently purchased by Yahoo). This app uses audio recognition to listen to what you are watching and then deliver synchronized additional content to your phone or tablet. It has been widely used by brands in tandem with screened advertisements –for example during this year’s Superbowl. UK audio recognition app Shazam is also adding this functionality and the first Shazam enabled ads have just aired on ITV.

    So an interesting and still very fluid space, as data analysis and innovation in business models try to second guess the unpredictability of the connected audience – an audience which is getting wiser to the fact that understanding their choices and behaviour has an economic value.

  • Show Biz: Chris Moyles shows off his slimmed down figure at Ivor Novellos
    Radio 1 DJ, 38, has shifted the pounds by jogging and overhauling his diet.
  • Front Page News: Facebook share sale approaches
    Facebook shares will begin trading in New York on Friday in one of the most eagerly anticipated share flotations in recent stock market history.
  • Business: Facebook share sale approaches
    Facebook shares will begin trading in New York on Friday in one of the most eagerly anticipated share flotations in recent stock market history.
  • Money Mail: Unhappy customers head to Facebook and Twitter over call centres for better results
    Savvy customers are increasingly taking to Twitter and Facebook and shunning long call centre waiting times to get 'VIP' treatment in sorting out their problems.
  • Money Mail: Euro 2012: England fans warned of mobile phone bills trap
    Ukraine is not in the EU and those out for the tournament could end up with a shock bill costing 11 times more than a ticket to the final, if they call, text and surf the web as if they were at home.
  • Front Page News: Doctor revelation in McKeown case
    Rebecca McKeown's manslaughter trial is told the doctor who examined the disabled teenager may have withheld details of a medical examination to protect her professional reputation.
  • News: Doctor revelation in McKeown case
    Rebecca McKeown's manslaughter trial is told the doctor who examined the disabled teenager may have withheld details of a medical examination to protect her professional reputation.
  • BBC Sport: McLeish responds to Villa sacking
    Sacked Aston Villa boss Alex McLeish offers a response to his departure as owner Randy Lerner starts seeking his replacement.
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  • Deputy Referees Secretary
    A post to assist and shadow the Referees Secretary as directed has been created. The main thrust of the role will be to ensure the implementation of the HFA Report "Refereeing in Herefordshire"
  • Online Courses
    Herefordshire FA have got a whole list of courses taking place over the next few months.
  • Herefordshire FA Website
    Herefordshire FA New Website Goes Live!!!
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      Mountaineer extraordinaire Kenton Cool has taken time out of his busy guiding schedule to record a video of thanks to all the Trail readers that supported the Gear for Porters drive. When we launched Gear for Porters in March this year we...
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      Get a full year of Country Walking for only £25! These are exciting times for Country Walking as we toast our 25th year as the world’s top walking magazine – and we’d like to invite you to join the party!...
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      London based Aquapac International Ltd has scored a hat trick by receiving The Queen’s Award for Enterprise in International Trade – the UK’s highest accolade for business success – for the third time.  Previous awards were The Queen’s Award for...
    • Editor's blog: A cove to cove walk
      I’ve got a print on my bedroom wall: Asparagus Island by William Holman Hunt. It’s unfashionable to like the Pre-Raphaelites – all those lantern-jawed Rossetti lovelies and clunking knights in armour. But Holman Hunt’s beachscapes are startling: the disco-light intensity...
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    PostHeaderIcon Leominster News

    • Herefordshire Diamond Day offers unique chance to "talk to The Queen"
      An ambitious plan to allow everyone at Herefordshire Diamond Day speak to The Queen at the same time is being drawn up by a local poet and organisers of the event. In what will be a unique and original piece of theatre, Herefordians are being invi
    • Herefordshire Council supports TV personality Mary Portas
      The Love your local market initiative, which has been inspired by TV personality Mary Portas through her recent review of "The High Street," is being supported by Herefordshire Council through its markets & fairs team. The council is delighted to
    • Young people needed to stand for Youth Parliament
      Herefordshire Council is on the search for 11-18 year olds who could represent the county's young people at the UK Youth Parliament. On Saturday 12th May, the council's participation team will be hosting an event to help prospective candidates sta
    • Herefordshire businesses to make the most of broadband
      Herefordshire businesses are to get extra support to help them make the most of the internet. A new toolkit is being developed by Herefordshire Council and the UK Information Technology Association (UKITA), to help businesses understand how high-s
    • Proposal to reduce number of councillors agreed
      A proposal to reduce the number of Herefordshire Council councillors by four to give electors a fairer representation has been agreed by Herefordshire Council. In May last year the Local Government Boundary Commission for England announced it woul

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    News in Britain Aggregator
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    www.newsinbritain.co.uk - aggregated feeds
    • News: Olympic flame to be handed over
      The Olympic flame is to be officially handed over to organisers of the London Games at a ceremony in Athens.
    • News: Church welcomes repairs funding
      The Church of England has welcomed £30m government offer to fund alterations and repairs to its listed buildings.
    • News: Probe urged into MP's consultancy
      Conservative MP Patrick Mercer says he will co-operate fully with any investigation by a Commons watchdog into his relationship with a security firm.
    • News: Man admits dead woman's bag theft
      A man admits stealing a woman's handbag, minutes after she had been knocked down by a lorry and killed in Manchester.
    • Front Page News: Man admits dead woman's bag theft
      A man admits stealing a woman's handbag, minutes after she had been knocked down by a lorry and killed in Manchester.
    • Business: AUDIO: HMRC targetting online traders
      HMRC is target ting people who use sites such as eBay and Amazon to sell items online at a profit.
    • UKTI: Digital Hollywood: social privacy – an oxymoron?

      Digital Hollywood was a gathering in Los Angeles of execs from across the film, TV and digital media spectrums – over the course of four days it explored the changing nature of the broadcasting landscape and the relationship with, and engagement of, audiences – including social media, second screen, mobile and connected distribution.

      Despite being the explicit subject of only one session, the issue of data ownership and privacy was a constant theme – and one of particular interest when contrasting the differences in US and UK/EU law.

      The position of most US firms was nicely encapsulated by one producer when talking about free social media apps: “if you aren’t buying you have to accept that you are being sold”. In the eyes of these businesses the capture of your personal usage patterns and data allows them to provide you with a more targeted service and better data analytics, which crucially they can then sell on to advertisers – it is an “entitlement” and core to the business model.

      The cracks in this methodology have started to appear as the public wake up to what they have signed up to by blindly ticking the T&C’s box – and a perceived gap in transparency makes them feel exploited, with Google and Facebook both high profile victims of this type of push back.

      Part of the problem was highlighted when I asked a panel exactly this cultural question, the response can be paraphrased as “we’re already being monitored in a million ways, get used to it”. US politicians (objects of derision by a US digital audience for the SOPA/PIPA debacle) have now started to agitate in this gap of either understanding or transparency, depending on your point of view, with MySpace as a latest target to explain company data practices.

      In this debate the necessity within UK/ EU law of a requirement for users to “opt in” to allow apps and online sites to track their data is seen as a serious threat to business efficiency by the US media and is repeatedly raised as a key issue in conversations on European expansions.

      Yet the rise of social media and second screen engagement continues inexorably (the stat quoted here was of 36% audiences using another device whilst watching TV) and on top of Twitter and Facebook a next generation of social tools is building. As the digital exec in charge of cult US indie TV hit Portlandia admitted, it’s difficult to predict or understand but vital to profile and audience engagement – citing a quadrupling of their Facebook impacts between series 1 & 2 as clearly a contributor to the breakthrough of the show.

      And this ability to create a dialogue and engagement with audiences across multiple touchpoints is seen as crucial in achieving successful engagement in the “war for attention” in a media fragmented world. The social channels were nicely described as below:

      Twitter = an echo chamber, news not dialogue

      Facebook = better at dialogue, question & response

      Pinterest = great engagement for the right content

      Other US apps which are rapidly growing in this space include StumbleUpon, up to 25 million users on this recommendation engine, and Get Glue, a “check in” platform for entertainment.

      More sophisticated again is Intonow (recently purchased by Yahoo). This app uses audio recognition to listen to what you are watching and then deliver synchronized additional content to your phone or tablet. It has been widely used by brands in tandem with screened advertisements –for example during this year’s Superbowl. UK audio recognition app Shazam is also adding this functionality and the first Shazam enabled ads have just aired on ITV.

      So an interesting and still very fluid space, as data analysis and innovation in business models try to second guess the unpredictability of the connected audience – an audience which is getting wiser to the fact that understanding their choices and behaviour has an economic value.

    • Show Biz: Chris Moyles shows off his slimmed down figure at Ivor Novellos
      Radio 1 DJ, 38, has shifted the pounds by jogging and overhauling his diet.
    • Front Page News: Facebook share sale approaches
      Facebook shares will begin trading in New York on Friday in one of the most eagerly anticipated share flotations in recent stock market history.
    • Business: Facebook share sale approaches
      Facebook shares will begin trading in New York on Friday in one of the most eagerly anticipated share flotations in recent stock market history.
    • Money Mail: Unhappy customers head to Facebook and Twitter over call centres for better results
      Savvy customers are increasingly taking to Twitter and Facebook and shunning long call centre waiting times to get 'VIP' treatment in sorting out their problems.
    • Money Mail: Euro 2012: England fans warned of mobile phone bills trap
      Ukraine is not in the EU and those out for the tournament could end up with a shock bill costing 11 times more than a ticket to the final, if they call, text and surf the web as if they were at home.
    • Front Page News: Doctor revelation in McKeown case
      Rebecca McKeown's manslaughter trial is told the doctor who examined the disabled teenager may have withheld details of a medical examination to protect her professional reputation.
    • News: Doctor revelation in McKeown case
      Rebecca McKeown's manslaughter trial is told the doctor who examined the disabled teenager may have withheld details of a medical examination to protect her professional reputation.
    • BBC Sport: McLeish responds to Villa sacking
      Sacked Aston Villa boss Alex McLeish offers a response to his departure as owner Randy Lerner starts seeking his replacement.
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